Umnqophiso: Ixabiso elitsha losetyenziso oluzenzekelayo
Uphuhliso loshishino oluzenzekelayo lwaseTshayina lufuna ababoneleli bezisombululo ezizenzekelayo, iimfuno zabathengi ezijolise kwiimfuno zabathengi, ixabiso elitsha lokusetyenziswa kwe-automation, kunye notshintsho lwemarike. Kule nkqubo, isisombululo semveliso kufuneka sibe nomgangatho ophezulu wokusombulula iintlungu kwishishini. Nangona kunjalo, ayingawo onke amashishini anokuyenza, kwaye abantu abaninzi bacinga ukuba bangayenza. Kodwa ngokunyuka kokusetyenziswa kwe-automation kuzo zonke iindlela zobomi, le ntsimi iye yanzima ngakumbi. Kuphela ngokusombulula le ngxaki sinokuzisa abasebenzisi inkonzo yokwenene esemgangathweni kwaye sihlangabezane neemfuno zabathengi ngokwenene.
Siyazi ukuba ishishini elizenzekelayo lishishini elinamandla ophuhliso kunye namandla. Okwangoku, maninzi amashishini e-automation e-China, kodwa awabakhulu njengamashishini agqwesileyo anjengeAmazon. Kodwa ukuba senza iAmazon Automation ibengcono kwaye yomelele, siya kuba lishishini elibalaseleyo eTshayina. Ke ngoko, imveliso ye-automation yaseTshayina kufuneka yenze inkampani yethu ibe nkulu kwaye yomelele, kwaye sizama ukwenza inkampani yethu ibe nkulu kwaye yomelele. Sikwavumelana kakhulu nezi mbono, kwaye sijonge phambili ekufikeleleni kwimvumelwano enjalo kunye nabathengi: kuphela ngokwenza i-automation ngokwenene iqonga lethu lezinto ezintsha kunye nexabiso lesicelo, ingaba likhadi leshishini elenziwe eTshayina.
Yenza ixabiso lesityalo sakho kunye neshishini kwaye wenze ixabiso lexesha elide ngokusebenzisa izisombululo. Ukuphucula ukusebenza kwemveliso ngokusungula izinto ezintsha kunye nokuphucula imveliso; Ukuqonda iimveliso kunye neenkonzo ngokusebenza kakuhle kweendleko; Gcina unxibelelwano oluhle kunye nabathengi ukuhlangabezana neemfuno zabo zokutshintsha kunye nokuphucula. Ukufezekisa ezi njongo, sibeka iinjongo ezininzi: ukuphucula ubudlelwane phakathi kwabathengi kunye nawe; Iimveliso kunye neenkonzo; Iqela; Umgangatho kunye nokusebenza kakuhle; Inkcubeko yoShishino Ukuze kuhlangatyezwane nokutshintsha kunye nokuphucula iimfuno zabathengi, inkampani yethu iya kuhlala igxininisa ekuziseni iimveliso kunye neenkonzo ezilungileyo kubathengi. Sikholelwa ukuba iimveliso kunye neenkonzo azikho ngonaphakade. Eyona nto ibalulekileyo kubathengi ngunaphakade. Ukufumana ixabiso lexesha elide kunye nexabiso lesabelo ngokuqhubeka nokuphucula iimveliso kunye neenkonzo ngomnye wemixholo engunaphakade kwinkqubo yophuhliso lweshishini. Ngenxa yokuba inkampani yethu ithatha ukholo oluhle njengesiseko, ihlala igxininisa ekuthatheni abathengi njengeziko, kwaye ibonelela ngenkxaso yenkonzo ekumgangatho ophezulu kunye nethembekileyo kubathengi bethu! Ukwaneliseka kwabathengi yinjongo yethu yanaphakade! Uya kuba ngumhlobo wethu onyanisekileyo ngonaphakade! Sihlala sibulela kuwe!
Thatha inguqulelo njengento ehamba phambili yophuhliso, kwaye rhoqo ukukhuthaza inkqubela yetekhnoloji kunye nophuhliso lweshishini. Ukuphuhlisa rhoqo iimveliso ezintsha ukuhlangabezana neemfuno zabathengi kunye nokuhlangabezana nokutshintsha nokuphucula iimfuno zabathengi. Uphuculo oluqhubekayo. Gcina izixhobo zisebenza ngokusemandleni akho. Ukuhlaziya rhoqo kunye nokuvuselela, kunye nokuqinisekisa ngenkonzo yabathengi yexesha elide; Ukudala ixabiso kubathengi yinto yethu engunaphakade. Vumela abathengi baxhamle ixabiso esilizisayo, kwaye baqhubeke nokusukela umgangatho ophezulu, imigangatho ephezulu kunye nomgangatho ophezulu ukuhlangabezana nokutshintsha kwabo utshintsho yinjongo yethu. Ukuphucula ngokusisiseko inkonzo yethu yabathengi, ngelixa sidala ixabiso elikhulu kunye nexabiso lexesha elide kubathengi! Kwaye ube liqabane elibalaseleyo, eligqibeleleyo, elinobuchule, elinoxanduva nelihlala lihleli ngokusekwe kwinjongo!
Ngoku kukho iimodeli ezininzi zeshishini kwishishini. Kwiimodeli ezahlukeneyo zoshishino, abasebenzisi baya kukhetha imisebenzi eyahlukeneyo kunye neentlobo ngokweemfuno zabo kunye neempawu zoshishino. Nangona kunjalo, oku akuthethi nto kubathengi. Xa ukhetha izisombululo ezizenzekelayo, abathengi kufuneka baqwalasele iimfuno zabo zoshishino kunye nomngcipheko. Ukuba umsebenzi omnye kuphela ofunekayo, unokuzisa abathengi iindleko eziphezulu kakhulu, kwaye ayihambisani nokuphuculwa kwemfuno yabathengi kwimisebenzi yokuzenzekelayo; Ukuba imisebenzi emininzi iyafuneka ukuba ibekho ngexesha elinye, abathengi abaninzi kuya kufuneka bakhethe ngokweemfuno zabo ezahlukeneyo. Kwimeko enjalo, iimfuno zabathengi ziya kuba zingaqinisekanga kwaye kunzima ukuziqonda, kwaye kunzima ukukhetha iskimu esifanelekileyo ngokwazo kunye neyona meko yeprojekthi. Ukuze kusonjululwe ingxaki yabathengi, amashishini kufuneka enze umsebenzi olungileyo kuphando lwemarike kunye nohlalutyo lwemfuno yabathengi, kwaye rhoqo uphonononge kwaye uhlaziye inkqubo esekelwe kwimigaqo yobuchule obutsha obuqhutywayo, imfuno yomsebenzisi ephakathi, kunye nexabiso lomsebenzisi elijolise: unokufumana iingenelo zakho kunye namathuba ngohlalutyo lwemfuno kunye nohlalutyo lomsebenzi; Ngexesha elifanayo, ngokwemodeli yeshishini kunye neempawu zeshishini, misela isisombululo esifanelekileyo somntu. Kuphela kwinkqubo yokuphonononga okuqhubekayo kunye nophando apho amashishini angakwazi ukuqhubeka nokukhula kunye nenkqubela phambili.
Umbono: Ukuba yinkampani yetekhnoloji enamandla
Ekuqaleni kokusekwa kwenkampani, inkampani yenza kwacaca ukuba ifuna ukuba "yinkampani yeteknoloji enamandla". Ekuqaleni komsebenzi wakhe, injongo yakhe yayikukuba yedwa kwishishini kwaye akhuphisane ngokufanelekileyo nabanye abakhuphisana nabo. Ekuqaleni koshishino, inkampani yaseka iinjongo zayo zophuhliso. Wayenethemba lokwakha inkampani ibe lishishini lehlabathi ukuziqhelanisa ngcono nemarike kwaye ikhule kwaye ikhule ngokukhawuleza. Unethemba lokuvumela inkampani ukuba iqonde ngcono umhlaba kwaye incede abathengi baphuhlise amashishini amatsha kwaye baqhubeke bephumelela.
Ngokusebenzisa iteknoloji entsha, sinokuziguqula iimfuno zabasebenzisi kwiimpumelelo zobugcisa, kwaye siphumeze rhoqo izinto ezintsha, yiyo loo nto sinokukhokelela kuphuhliso lweshishini. Ngoku sitshintsha ubudlelwane bethu nabathengi kwihlabathi liphela. Sinokubanceda bakhe umbutho oqinileyo, ukuze sikwazi ukusebenzisana neminye imibutho kwaye sifezekise imeko yokuphumelela! Isizathu sokuba siphumelele kukuba sinako ukunceda abathengi bafumane ababoneleli ngenkonzo abangcono kwaye babonelele ngeenkonzo ezingcono, kwaye sinokukhuthaza uphuhliso lwentlalo kunye nokwandisa!
Inkampani ibifunda indlela yokuphucula amava abathengi. Ngokomzekelo, kwiminyaka embalwa edlulileyo, inkampani iye yazisa uluhlu lwetekhnoloji entsha ukuhlangabezana neemfuno zamava abathengi. Ngoku kukho abanciphisi abaninzi abahlukeneyo kwimarike, kwaye abathengi banokwenza iinkonzo ngokweemfuno zabo zokwenyani. Ngokoluvo lwethu, eyona nto ibalulekileyo kukubonelela abathengi ngale nto bayifunayo: into esifuna ukubanceda bayifezekise, into abayidingayo, zeziphi izibonelelo abafuna ukuzifumana (okanye bafuna ukuhlangabezana njani). "Inkampani ithe," Siza kunceda abathengi benze ukhetho lobulumko ngokubonelela zonke ezi mpendulo. "
Okokuqala, inkampani kufuneka idale ixabiso kubathengi. Asiyi kukwanelisa nje usukelo lwexesha elifutshane okanye sinikele ingqalelo kwizilangazelelo zexeshana. Sihlala sikholelwa ukuba ukuba ufuna ukukhula, kufuneka uqhubeke usungula kuzo zonke iikhonkco zoshishino, kwaye ukuba ikhonkco ngalinye linokuzisa ixabiso elibalulekileyo, kufuneka ulungele. Sikholelwa ngokuqinileyo ukuba "yonke imodeli yeshishini iphumelele", ngoko ke kufuneka sikwazi ukufezekisa ukukhula komgangatho ophezulu naphi na.
Kwiminyaka embalwa edlulileyo, siye sazibophelela ekuboneleleni abathengi kwihlabathi jikelele ngamava afanelekileyo, akhuselekileyo, athembekileyo kunye namava amasha. Kwangaxeshanye, sizama ukubonisa ihlabathi isindululo sexabiso elikhethekileyo esilinikezela kubasebenzisi: • Ukuhlangabezana neemfuno ezikhulayo zabathengi ngokusombulula iingxaki eziphambili kwishishini okanye ngokuzisa ixabiso elikhulu - ukubonelela ngeenkonzo ezithembekileyo kwinkqubo yokuhlangana nomsebenzisi. iimfuno. • Seka umfanekiso webrendi kwimarike kwaye uvumele abathengi babe nemvakalelo yokukuthemba kunye nokuthembela kuwe. • Ukunceda abathengi ukuba baseke ubudlelwane bentsebenziswano kunye nathi kunye nokudala iinzuzo zokhuphiswano kushishino.
Ukongeza kwizinto ezintsha eziqhubekayo, inkampani ikholelwa ukuba ukubaluleka kwezinto ezintsha kubonakaliswe kwimodeli yeshishini. Inkampani ikholelwa ukuba yinto entsha eqhubekayo kuphela enokufikelela kwimpumelelo. “Iinkampani zetekhnoloji kufuneka zenze iinzame kwimiba emibini: kwelinye icala, kufuneka ziphuhlise amashishini abo ngokusebenzisa itekhnoloji entsha; kwelinye icala, kufuneka zibadibanise kumashishini abo akhoyo ukuqinisekisa ukuba inkampani inamandla ophuhliso lwexesha elide ngelixa. ukuqonda ukuxabiseka kwam." Ucinga ukuba akakho mhle ekwenzeni i-venture capital okanye amanye amashishini, kodwa loo nto ayithethi ukuba ayizukutsala abasebenzi. Ukholelwa ukuba ukuba ufuna ukuba yinkampani yetekhnoloji enamandla, kufuneka uhlale usungula izinto ezintsha. I-Innovation ibaluleke kakhulu zombini ngokwemigaqo yetekhnoloji kunye neshishini. Kuba esi sesona siseko sibalulekileyo esinokutshintsha indlela yekamva yenkampani yakho.
Amanani: zama ukuziphucula, nceda abathengi, nyaniseka, pragmatic kwaye uphume konke.
Ukuziphucula: Ukuziphucula kubhekisa ekufundeni okuqhubekayo, ekuziphuculeni, ekuziphuculeni ngcono, kwaye nizame ukuba ngumntu ongcono ngaphandle kokuyekelela.
Inkonzo yabathengi: inkonzo yabathengi lelona khonkco libalulekileyo lokubonisa umoya wenkonzo yeshishini kunye nesimo sengqondo.
Phuma konke: Inkampani imisele iinjongo ezintathu, ezizezi, uthumo, umbono kunye neenqobo ezisemgangathweni, kunye nencwadana yexabiso yomqeshwa ngamnye.
1. Nceda abathengi baqonde amaphupha abo;
2. Ukulandelela ngokuqhubekayo iimfuno zabathengi;
3. Khula kunye nabathengi;
4. Ukuphucula ngokuqhubekayo amava omthengi;
5. Nceda abathengi bafezekise iinjongo zemali;
6. Ukuphucula amava omsebenzisi;
7. Ukuphucula ngokuqhubekayo isimbo somsebenzi.
Thatha uthumo lweshishini kunye nombono njengengcamango ekhokelayo; Umsebenzi usombululwe ngokwemilinganiselo emine yokuqonda kwabasebenzi iinjongo zoshishino zenkampani, ukuqulunqwa kweenjongo ezicwangcisiweyo, ukuphunyezwa kobuchule kunye nokuphunyezwa; Ngokudibanisa nemeko yokwenyani yenkampani kunye nokuziphatha kwabasebenzi, iinjongo zomsebenzi kunye noluhlu lwemisebenzi kwiinkalo ezilishumi zenziwa kwaye ziphunyezwe kwisithuba; Ukukhokela umsebenzi ngengqiqo kunye nenkqubo yenkcubeko yoshishino; Imikhomba-ndlela esibhozo idityaniswe ngokusondeleyo kunye nemeko yokwenyani yenkampani ukuyila umgaqo wokuziphatha wabasebenzi kunye nemigaqo yokuziphatha kwincwadana yemigaqo yokuziphatha; Ngokusebenzisa incwadi yesicelo somgaqo wokuziphatha wabasebenzi, gqibezela inkqubo yomsebenzi yokudibanisa ukuqulunqwa komgaqo wokuziphatha wabasebenzi kunye nomgaqo wokuziphatha kunye nokusebenza. Ukongeza, imigangatho yobudlelwane kunye neenjongo zomsebenzi phakathi kwamasebe kunye nabasebenzi zimiselwa ngomgaqo wokuziphatha womqeshwa kunye nomgaqo wokuziphatha:
1. Ukukhonza abathengi: ukusebenza njengebhulorho phakathi kwamashishini kunye nabathengi.
2. Ziphucule: qhubeka ukomeleza ukufunda.
3. Ukunyaniseka, i-pragmatism kunye nokusebenza kakuhle ("ezine"): i-customer-centric, i-down-to-earth, i-oriented-oriented.
